Softways Digital Solutions

OUR
PHILOSOPHY

Quick Links

Our overall philosophy is simple....literally. We want the process to be as easy as possible for you, and we want your website to make it easy for visitors to get the information, products and services they seek. To do that, we won't sell you anything you don't need and we will make sure your site is designed to be easy to use and to navigate.

Our approach is from a marketing perspective, not a programming perspective, and our goal is to help you accomplish your objectives.

Implementing Innovations

We do not rush to use the latest bells and whistles. Instead, we believe that the innovations should only be incorporated when statistics show that a majority of users will be able to use the technology. Why would you spend time and money developing something only a small fraction of the audience can use? The latest bells and whistles may look good, but do they really help you reach your objectives for the website? In most cases, the answer is "No."

Page Size

One of our biggest pet peeves is slow loading pages. We are ADAMANT about keeping our clients' pages down to a reasonable size so that people won't fall asleep while the page loads. To optimize that, we do several things:

We use special graphics compression software to reduce the size without compromising quality.
Editors typically use extra HTML code that is not necessary and increases the size of the pages, so we code most of our copy by hand and we always trim out anything that is not necessary. In addition, we use our own in-house techniques for getting the most out of HTML and the server.
We limit the amount of information and the number of graphics that can be displayed on a page. If there is too much to be displayed on one page, then we will make two pages.

User Friendliness

At any given time, there are hundreds of thousands of novice users on the Internet. If one of them comes to your site, they need to be able to figure out how to get around and, more importantly, how to order from you or contact you. We will build your website to be easily navigable, and you will always find easy access to information.

Summary

The Bottom Line: We believe that a website should make it easy for someone to get around and make a decision to either BUY something or CONTACT you for more information, and we will do everything we can to make sure that happens.

We have the knowledge, experience and skills to help you reach your online goals.

We are pleased to offer "Imagination On Demand!":